You hear this a lot if you’re out on the golf course for an “easy” round of 18. It’s meant for the short to medium length putts that have just enough break that you can’t just aim straight for the hole. Typically you’ll over estimate the break and you’ll miss the putt badly because you played it outside of the hole. Instead, you need to focus on how hard you hit it and aim just inside the edge of the hole, so that the ball can USE the gentle break and ease into the hole for your routine birdie.
It’s a simple reminder of a simple concept. Don’t overestimate the break and aim for the freaking hole.
It’s been a while since I’ve reminded myself to quit being stupid. This is one of those moments. You’re constantly facing small and medium sized decisions that aren’t going to have an exact clear path to an answer. Of course this is especially true if your trying to build a business and your resources are extremely limited. Your trying to maximize effort so that you’re hopefully adding value to the biz. So when you’re a bit unsure of an answer to the current problem, or whether the problem even makes sense in the current context, go back to the ultimate goal and aim in that direction with your solution.
Go get it, and don’t give the hole away.