Choose Wisely

Market is going either up or down today, how should I play it?
Which direction should I turn for lunch, left, right, or straight?
What color should I paint my walls, blue, red, orange, or magenta?

More than anytime in your life, possibly in history, you are presented with choices in almost everything you do.  Its no different in business.  Customers are more squirrely than ever.  They want the latest thing yesterday and fads pass in an instant.

So how do you mitigate this choice risk?  Make small, marked decisions and don’t anticipate wildly far off into the future.  This sort of goes along with my views on  “Happy Path” development, but I think it goes deeper into business fundamentals.

Lay the groundwork for future business growth, but don’t build it out fully until the need is there. If you THINK you are going to have a nice niche in another space with what you’re doing now, great. Get revenue first, analyze your business metrics and whether it still makes sense, THEN start to tap into what might be in that other space.

Customers have choice, and its tough to forecast what they will choose tomorrow, much less next year.  Choice is also a behavior., and behavior’s are hard to change. So swim downstream by building incrementally and don’t anticipate years into the future. Whether your involved in a startup or work for a company, lay the groundwork for accomplishing the future, but be patient, smart and incremental in tackling things you think might be successful.

58 comments ↓

#1 Ernest on 08.23.14 at 12:16 pm

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#2 Don on 08.24.14 at 1:16 pm

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#3 homer on 08.26.14 at 9:38 am

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#4 Chester on 08.26.14 at 11:33 am

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#5 John on 08.26.14 at 4:49 pm

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#6 carlos on 11.17.14 at 12:09 am

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#7 edward on 11.18.14 at 5:11 am

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#8 Gabriel on 11.18.14 at 1:23 pm

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#9 Ian on 11.19.14 at 2:38 am

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#10 herman on 11.19.14 at 7:08 am

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#11 Kirk on 11.20.14 at 4:56 am

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#12 Manuel on 11.21.14 at 2:40 pm

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#13 billy on 11.23.14 at 12:25 am

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#14 oliver on 11.23.14 at 2:13 pm

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#15 michael on 11.24.14 at 2:05 pm

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#16 Felix on 11.24.14 at 10:39 pm

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#17 wesley on 11.26.14 at 7:35 pm

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#18 Raymond on 11.26.14 at 11:07 pm

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#19 derrick on 11.27.14 at 7:04 am

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#20 Paul on 11.27.14 at 9:47 am

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#21 Calvin on 11.27.14 at 4:05 pm

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#22 Derrick on 11.29.14 at 3:26 am

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#23 Dan on 11.29.14 at 1:55 pm

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#24 Freddie on 12.04.14 at 7:56 pm

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#25 Luther on 12.05.14 at 3:21 am

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#26 Marcus on 12.10.14 at 9:08 pm

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#27 Harold on 12.12.14 at 8:26 am

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#28 Homer on 12.12.14 at 9:05 am

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#29 derrick on 12.14.14 at 2:26 pm

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#30 Kent on 12.15.14 at 5:32 am

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#31 Ricardo on 12.15.14 at 6:04 am

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#32 steve on 12.15.14 at 2:40 pm

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#33 Shannon on 12.17.14 at 6:08 pm

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#34 Kirk on 12.17.14 at 9:42 pm

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#36 Pedro on 12.19.14 at 11:10 pm

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#38 joshua on 12.20.14 at 2:09 am

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#40 corey on 12.26.14 at 12:37 am

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#42 Hubert on 01.14.15 at 5:27 pm

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#46 paul on 01.21.15 at 11:01 pm

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#48 lewis on 01.23.15 at 11:26 am

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#49 george on 01.24.15 at 2:27 am

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#50 doug on 01.25.15 at 10:45 am

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#54 warren on 02.02.15 at 6:36 pm

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