Not the easiest thing in the world by any means, but I work on it a lot.
It’s almost certainly why I started writing. It’s definitely why I quickly jump out of a conversation about software development (what I do and what I know) and into what your doing with your business and how your making it happen. Probably directly into the challenges you faced trying to make it happen.
People always have a very limited view of who you are. It’s inevitable. Take steps to start making those perceptions different than they are. It’s as simple as engaging a person you don’t normally talk to in something completely unrelated with what you do on a daily basis. Figure out what they are doing and what their challenges are. It’s going to make you better.
Most importantly, always be listening. You’ll start hearing things you don’t agree with all over the place. Then you can take your shots about what people are missing, which is where you’ll make your mark.